The concept of Hakata Daimaru is "High quality life and comfortable department store." With the title, "Tenjin quality" as keywords, the store has many rooted and sophisticated adult fans who are interested to have a spiritually affluent lifestyle. The main building rises 2 underground stories and 8 stories above the ground while the east building "Elgala" rises 2 underground stories and 6 stories above the ground. They both include popular fashion brands among a wide group of people. The entire store is remodeled and back in business in April 2008 that adding other 47 fashion brands including assortment from 18 of Kyushu’s first to 4 of Fukuoka’s first brands. The store now attracts new range of fans.