The concept of Hakata Daimaru is "a high quality of life and a comfortable department store." Taking the keyword of "Tenjin quality", the store attracts many rooted and sophisticated adults who tend to seek a lifestyle providing spiritually affluence. The main building is 8-story high including 2 basement level floors, while the east building "Elgala" is 6-story high with 2 basement level floors. Both offer popular fashion brand items among a wide group of people. The entire store will be renovated and completed by April 2008. The new store has its offerings greatly expanded to include 47 fashion brand shops of which 18 shops are newly open in Kyushu and other 4 shops in Fukuoka. The store now attracts new fans.